SPAR Hypermarkets in India is a result of a strategic partnership between Dubai based Landmark Group’s Max Hypermarkets India Pvt. Ltd. & Amsterdam based SPAR International. The company started with one store in 1932 and now comprises of 12,500+ stores in 44 countries across 4 continents. The success story of SPAR has been underpinned by a set of values that have guided the organization since its inception which was more than 80 years ago. At the heart of these core values is the commitment of SPAR stores worldwide towards Freshness, Choice, Value, & Service.
SPAR India currently has 24 stores across 9 cities; Bengaluru, Mangalore, Shimoga, Chennai, Coimbatore, Hyderabad, New Delhi, Gurugram, & Ghaziabad.
Our vision is to be the most engaging and innovative hypermarket in India, making a difference in the lives of teams, customers, communities and shareholders, Everyday!
Freshness has always been a prime focus area and a competitive strength for SPAR. We have pioneered processes, practices, & supply chain techniques that help maintain and boost freshness at all SPAR India stores. We believe in offering the freshest of fruits, vegetables, fish, and meat & poultry products, sourced locally or imported, for all our customers – whether they walk in or buy them at our online store – www.SPARindia.com. To uphold our value of Freshness, we introduced a ‘Farmers Market’ section where local produce is procured directly from the farmers and transported to SPAR collection centers. Here, the produce is graded and delivered to all SPAR stores within short span of time, ensuring freshness. We also introduced a section called ‘Freshly’ which provides value-added services to our customers. Here, they can get fresh fruit juices, salads, and other food items which are freshly made for them.
SPAR India has always been focused on providing the best value to its customers. Exclusive offers & best prices give our customers more than one reason to come back for more. Whether it is about daily needs at guaranteed lowest prices, savings on special products under Super Savers Offers, getting the most out of new & clearance sales, or savings on SPAR Private Label Products with ‘Save With SPAR Offers’, we have something for everyone, so that our customers go back home with a valuable shopping experience.
We also make sure that our customers feel spoilt for choice by providing a wide variety of products; Fruits & Vegetables, Beverages, Grocery, Meat, Fish & Poultry, Dairy, Apparels, Plastics, Utensils, & Crockery, Home Furnishing etc. This gives our customers the opportunity to pick from a wide assortment of products & benefit from it. Our ‘Taste the World’ section allows customers to enjoy variety of cuisines from all over the world. Our ‘Taste Of India’ section offers local Indian flavours from across the county.
Offering the best service is at the heart of everything we do at SPAR India. Our customer service Call Centre is also available from 11 am to 8 pm every day. Technological advancements are shaping the retail industry in an inspiring way and we focus on deploying the right technology to enhance the overall shopping experience. When it comes to customer value, we have progressed in leaps & bounds. The exclusive SPAR Studio enables every customer to reimagine their new home décor and the Self-Checkout Kiosks help customers jump the queue and checkout independently & faster.
We at SPAR India are focused on extending the offline shopping experience to the online shopper at www.SPARindia.com. Our e-commerce website is aimed at providing the convenience of shopping from anywhere, at any time. We make no compromises when it comes to 100% Order Fulfilment, On-time Delivery, and Easy Returns. Our ‘Call & Order’ facility is available every day of the week for our Bangalore & Mangalore stores between 10 am to 7 pm. We also have an exclusive app which provides our customers a convenient platform to shop from.
Innovation: A way of life at SPAR
Our stores are equipped with smart technology to provide world-class service to our customers. We have created a food kiosk – this star-studded interactive technology provides customers with delicious recipes with a simple click. The platform lists essential ingredients and required measurements so that the customer can get a more focused shopping experience. Our self-assist kiosks come with a call facility. These kiosks are available across the store which helps the customer to locate the exact aisle and shelf, thereby cutting down idle store time. It is inbuilt with a call facility which enables customer call support. The call facility sends an immediate intimation to the nearest store assistant, thereby not leaving the customer unattended.
Long queues consume one’s family’s precious time, especially during the holiday season. Keeping this in mind, SPAR India developed a Q Buster solution. To customer’s delight, self-checkout kiosks have now become a reality through online & offline modes. Now, customers, can themselves scan the items, and pay for them without having to stand in long queues.
For the first time in the retail space, a brand has ventured into the local hawker market with a purpose to organize the unorganized sector. SPAR India collaborated with push-cart vendors of various localities to introduce SPAR on Wheels. The pilot project in Bangalore operates with a ‘Click & Collect’ business model, which helps you get fresh fruits and vegetables right at our customers’ doorstep. All they need to do is order their essentials online.
At SPAR India, we are constantly pushing the boundaries and innovating. To cater to the new generation of customers we evolved our store design. Some of these developments are:
- Grandma’s Corner – A place for spices, pickles and all things nostalgic
- Wonder Years – Kids section for your little wonder
- Milkyway – An exclusive section for everyday dairy needs
- Home Sweet Home – A dedicated area for all home décor requirements
- SPAR Natural – A concept which offers organic produce for the customer
Apart from these exclusive segments, we also house our private label products, which include provisions such as groceries, cereals, home needs, and more.
In conjunction with Landmark Group’s loyalty program, SPAR stores in India operate Landmark Rewards.
Landmark Rewards is a truly personalized rewards program where one can enrol for free with just their mobile number, when they shop at any of the Landmark Group stores in India. The new program comes with a host of benefits like:
- Free enrolment
- Earn & Spend points at all the Landmark Group stores in India
- Personalized offers
- Exclusive store promotions
- End of season sale preview
- Birthday bonus points
- Out of store offer
With Landmark Rewards, members can earn and spend points at all the Landmark Group stores in India which includes SPAR Hypermarkets, Lifestyle, Home Centre, Max Fashion, Splash Fashion, Melange, Krispy Kreme & Fun City.
We believe it is the powerful combination of all our services & the convenience we provide to our customers, which makes them come back every time. Our goal is to help our customers and their families to enjoy a healthier life, by spending less, and smiling more!