Customers have the option to choose from a wide variety of quality products in every category ranging from grocery, fruits and vegetables, bakery, dairy, meat, poultry and fish, wine, beer and spirits, home textiles, personal care, crockery utensils, plastics and kitchen appliances, electronics and IT accessories and much more. SPAR promises to elevate shopping from a daily chore to a world class shopping experience that also offers value for money.
SPAR’s retail philosophy is to provide freshness, variety, value and service to its customers. Vegetables and fruit are sourced directly from the farmers and maintained at controlled temperatures till they reach the store, within an 18 hour timeframe. State of the art technology is used to keep produce fresh while in-store. The emphasis on fresh food is unique and unparalleled and SPAR is committed to bringing value to the consumer by increasing the number of fresh lines across all its food and beverage concepts.
SPAR assures excellent value for money throughout the year. The stores have a “Everything Below MRP” concept. This simply means that SPAR offers the customer prices which could be anything between 4% and 6% below the actual MRP of the products. The customer therefore is able to save a substantial amount on his groceries and regular monthly shopping. SPAR also has Best Deals that run every fortnight and offer the customer the best bargains.In conjunction with the Landmark Group’s corporate loyalty programme, SPAR launched The Inner Circle, a loyalty program for its customers in March 2009 which offers shopping and saving benefits in all stores across the group.
In addition to freshness, choice and value, SPAR also assures world class service.Wide aisles for easy and seamless trolley movement, from entrance to the parking area, fast billing process at the numerous billing tills and even small details like the token system at the fish counter where consumers get freshly cut and cleaned fish, packed in ice.
The stores are customer focused and aim to improve the quality of the shopping experience by bringing tried and tested solutions in lighting and visual merchandising. The intention is to move beyond meeting the product needs of the customer to providing an unmatched shopping experience.
Max Hypermarket India Pvt. Ltd. currently operates 17stores in 9 locations. These cities are Bangalore, Mangalore, Coimbatore, Hyderabad, Delhi, Ghaziabad, Gurgaon, Chennai and Pune. The average hypermarket size is 50,000 sft. The company will be opening on an average 5 stores a year over the next few years.